Travel Agents in 2025: Are They Still Relevant and How Can You Access Their Expertise?

Introduction: The Enduring Role of Travel Agents

In an era dominated by online booking platforms and instant comparison tools, it’s easy to assume that traditional travel agents might be obsolete. Yet, as we enter 2025, travel agents not only exist-they are thriving and adapting to a rapidly evolving market. Whether you’re planning a complex trip, seeking expert advice, or looking for personalized experiences, travel agents continue to offer unique value that digital platforms alone may not provide [1] .

Current State of the Travel Agency Industry

The travel agency industry remains robust, with both online and brick-and-mortar agencies playing significant roles. According to industry data, the total revenue generated by travel agencies worldwide was estimated at $355 billion USD in early 2025 [3] . Major players like Booking Holdings and Expedia dominate the online travel agency (OTA) market, but traditional agencies, such as TUI AG and Flight Centre, also report strong revenues and continued growth.

Despite the rise of OTAs, brick-and-mortar agencies have maintained a foothold, especially for more complex travel needs. Offline channels generated over three-quarters of the global cruise industry’s revenue in 2024, demonstrating that many travelers still prefer expert guidance when organizing intricate or high-value trips [3] .

Why Travelers Still Use Travel Agents

Several factors explain the enduring appeal of travel agents in 2025:

Personalization and Expertise: Agents offer tailored recommendations based on a deep understanding of destinations, suppliers, and travel trends. They can design custom itineraries that address your preferences, needs, and budget [5] .
Complex Itineraries: For multi-stop trips, group travel, cruises, or unique experiences, agents simplify the planning process and manage logistics that can be overwhelming when handled independently [3] .
Value and Perks: Agents often have access to exclusive deals, amenities, or upgrades unavailable to the general public. They can also advise on maximizing loyalty rewards or minimizing costs during peak periods [5] .
Problem-Solving: Should disruptions occur-such as flight cancellations, weather events, or policy changes-agents can provide immediate support and advocate on your behalf.

For example, during the 2024 surge in event-driven travel (such as music festivals and sporting events), many travelers relied on agents to secure scarce accommodations and handle last-minute changes [5] .

Adapting to a Changing Market

Travel agents have responded to industry shifts by embracing new technologies and focusing on emerging traveler preferences. Artificial intelligence, automation, and robust data analytics are now integral to many agencies’ operations, helping them streamline bookings, personalize recommendations, and enhance customer service [2] .

For instance, agencies use automated systems to monitor flight prices, manage client profiles, and provide instant updates about travel restrictions or health guidelines. These innovations free agents to focus on what technology can’t replicate: human connection, nuanced advice, and problem-solving during unexpected travel disruptions.

How to Find and Work with a Travel Agent in 2025

If you’re interested in leveraging an agent’s expertise, several approaches are available:

Contact established national or international agencies such as American Express Global Business Travel, BCD Travel, or TUI AG. These companies have verified websites and customer service hotlines. To find the latest contact details, search the company name followed by your country or region.
Consult industry associations such as the American Society of Travel Advisors (ASTA) or the Association of British Travel Agents (ABTA). These organizations maintain directories of accredited agents and member agencies. Visit their official websites or search for “ASTA travel agent directory” or “ABTA find a travel agent.”
For destination specialists or niche travel (such as adventure, luxury, or cruises), consider searching for “certified [destination] travel agent” or “[interest] travel specialist.” Many agents maintain professional websites and offer free initial consultations.
Ask friends, family, or colleagues for referrals, especially if they have recently planned complex or high-value trips.

Before booking, verify the agent’s credentials, membership in professional associations, and client reviews. Most agents provide detailed proposals and transparent pricing. If you prefer online interaction, many agencies offer virtual consultations or chat-based support.

Accessing Services and Offers from Travel Agents

Travel agents provide a wide range of services, including:

Custom itinerary planning for individuals, families, or groups
Exclusive deals on flights, hotels, cruises, and tours
Visa and travel documentation assistance
Travel insurance recommendations
24/7 support during your trip

To access these services, you can:

Contact an agency directly via their official website or customer service number. For example, Booking Holdings and Expedia Group maintain prominent and accessible websites for consumer inquiries [1] .
Visit the website of your local travel agency or walk into a physical branch if available in your area. Many brick-and-mortar agencies are listed on Google Maps or business directories.
Book a virtual appointment through an agent’s website to discuss your travel plans and receive a personalized quote.

When contacting an agency, be prepared to discuss your budget, preferred destinations, travel dates, and any special requirements. Ask about agency fees, refund policies, and after-hours support. If the agency offers membership or loyalty programs, inquire about potential benefits or discounts.

Challenges Facing Travel Agents in 2025

The travel industry is not without challenges. In 2025, agencies must navigate economic uncertainty, rapid technological change, and shifting consumer expectations [2] .

For example, inflation and changing travel regulations require agents to continually update their knowledge and adjust pricing strategies. Integrating new technologies can be costly and complex, but agencies that invest in automation and data-driven platforms are better positioned to deliver value and remain competitive.

Travelers may also encounter challenges, such as fluctuating prices, limited availability during peak periods, and evolving health requirements. Working with an agent helps you stay informed and prepared for such contingencies.

Alternatives and Complementary Approaches

While travel agents offer unique advantages, some travelers prefer to use online tools and resources for simple trips or last-minute deals. Major OTAs like Booking.com, Expedia, and Kayak provide robust self-service options, but may not offer the same level of customization or post-booking support [3] .

For those who want the best of both worlds, consider using online comparison tools for initial research and then consulting an agent for expert advice, upgrades, or troubleshooting. Many agents are happy to work with clients who have already identified their preferred flights or hotels but want help with the booking process, insurance, or special requests.

Key Takeaways and Next Steps

Travel agents remain a vital part of the travel landscape in 2025, offering expertise, personalization, and support that complement the convenience of online booking platforms. To access their services:

Research and choose a reputable agent or agency, verifying credentials through industry associations or client reviews.
Clearly communicate your travel goals, budget, and any special needs.
Ask about exclusive offers, support services, and potential membership benefits.

For more information or to connect with a trusted travel advisor, search for official agency websites or consult recognized professional bodies. If you are interested in industry trends or wish to compare major agencies, current rankings and company profiles are available through reputable industry resources and business directories.